Robin Baldwin, CEP, RMP

Responsibilities: Willow’s Client Managers are the strategic liaisons with clients – whether boards and committees of our professional associations, or chairs and organizing committees for our professional development events.

Willow’s Client Managers have the knowledge and experience in addressing essential requirements for associations such as governance structures, operational budgets, membership campaigns, marketing and communication plans, annual general meetings, recognition programs, and professional development initiatives.

Client Managers also have the expertise to plan and deliver flawless professional development events including hands-on training courses, academic symposia, conferences, workshops with case studies and site tours, and tradeshow management. They undertake the development and monitoring of critical paths and budgets; research and contract with external suppliers; assist in the development of the program and interact with presenters; determine registration fees and policies; handle the marketing and communication plans; manage the tradeshow (from gathering prospects to closing the sale) and ensure all on-site requirements and post-event activities are fulfilled.

Background: Robin brings to Willow an educational background that combines Administration, Advertising and Event Management. She has worked for both private and public sector employers. Robin has worked extensively with committees to develop and implement successful events and working on-site with conference delegates, exhibitors and sponsors,

Robin holds Certified Event Planner and Registered Meeting Planner designations from the International Society of Meeting Planners.