Trade Shows

Trade Shows are a vital component to many events. Both vendors and attendees benefit.  Delegates learn about the latest products and services available to them and vendors gain valuable insight into what product features and services are of most interest. Combined with priceless networking, it’s why hundreds of vendors have returned year after year to our various events across Canada. Associations appreciate the added fiscal rewards a trade show brings to them, allowing them to roll out more initiatives to their membership.

Willow will manage your trade show and deliver results:

• determine goals and set a budget for the exhibit and sponsor components
• prepare promotional material including trade show prospectus, floor plan and contract
• create a prospect database and undertake solicitation
• negotiate agreements and close the sale
• process invoices
• manage trade show participation before, during and after the event